Quote:
Originally Posted by graphic_content
(Post 1288908)
i dont know if you guys watch THE LEGEND OF KORRA, if not, you should; but the first two episodes were released online two weeks ahead of broadcast schedule because NICK ran a promo, that if fans voted so many times over a a period of time, they would premiere the episodes online super early. They were expecting votes in the thousands, and got votes in the hundreds of thousands.
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And in that case, where the fans get actual, full, free content ahead of schedule, something well beyond what's essentially an ad... then sure, I get the appeal. But if they're making you jump through hoops for the honour of them promoting their product to you... then something's kinda backwards here, don't you think?
Quote:
Originally Posted by chrisdude
(Post 1288910)
So, they don't get credit for getting countless people to tweet about their movie?
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It's a personal preference thing, but I really dislike this style of marketing - I feel that they should be promoting the movie themselves, and getting social media attention based on the strength of their marketing. Instead it seems they're telling people to do the social media marketing for them, and if you all do a good enough job, then they'll actually promote the movie.
It's an attempt to artificially trend the movie on Twitter, basically. Instead of (potentially) getting that to happen naturally by just releasing the material. I'm just not a fan of the idea on any level. But your mileage may vary.
Quote:
Originally Posted by snooz
(Post 1288916)
Wow, this is ultra-nitpicky.
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How so? They went out of their way to give each Turtle specific designs with unique silhouettes, and now they're not using them in their own promotion. I wouldn't even be hard to do, but the online marketing on this movie has a track record of extreme laziness.
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