TMNT in the Top 10 licensed merchandise in 2018 and 2017
 

https://www.thelicensingletter.com/3...list-for-2018/

https://i.imgur.com/vtybgqH.png
https://preview.ibb.co/cepj4z/retailsales2017_1.jpg

"Paw Patrol"?!??

wasszzzzthhhhad?

Not bad, and in first place with 2018 share of retail sales. :tcool:

Would/will be interesting to compare this year's score since that one will be all on 'Rise' alone with no 2012 involved.

Ouch that 2016-2017 sales drop though. What was that about. Less interest after the second movie flopped?

Yeah, the 30% drop bothers me too.

Higher than DC or Batman in general and Spider-Man and Marvel in general or do those not fall under licensed products?

So, Rise merch, I assume? Or does that include the nostalgia FW shirts?

Surprised given 2018 was a dead year for the franchise besides Rise starting.

It should include all of that apocrypha, as long as it's appropriately licensed.

I'm surprised to see "Mickey and Minnie" (and Friends?) solidly in first place. Granted, they are the iconic Disney mascots, but are they just that evergreen of an I.P. even without any high profile movies in recent memory? I guess anything with a Disney Mouse's face on it counts as licensed merchandise.

Does Mickey & Minnie include all original Disney productions (like Donald Duck, Darkwing Duck, Ducktales, Goofy) as long as they aren't adaptations of old fairytales (like Snow White, Pinocchio, Robin Hood, Little Mermaid and Aladdin)?

Again I am baffled TMNT in 2018 of all things is so high. The 2012 show was over, Rise just barely begun, the movies bombed.

What the hell was selling in 2018?

That whole list is eyebrow-raising. I find it incredibly hard to believe that TMNT sold more merch than Spider-Man, especially by that wide of a margin. Something's fishy.

Like, that same list says that Winnie the Pooh of all things also sold more than Spider-Man and that just doesn't even make sense.

It's possible that the breadth of products available was very helpful here. So every DVD sale (even old DVD's of any kind, as long as they were shipped to retail), every sticker, every shoelace, etc. All of that obscure stuff adds pennies in aggregate.

But it's the same with any of those other IP's on that list. And as someone above noted, I can only assume that "Mickey & Minnie" somehow is more encompassing than just the two mice, although I'm surprised that isn't registered as "Disneyana" or something like that.

But again I say, what the heck is "Paw Patrol" - especially in that it was at Number 2?

There is some logic to this stuff though - any IP that can be marketed to newborns through 9 years old is huge by default of the fact that you can put the product onto basically anything. A sticker on a baby food bottle. A generic plastic "button and lever toy" with a graphic on it. Now those markets by aggregate... that is real money. Toddler markets. And then it's even better when those IP's extend past the 9 year-old threshhold of merchandise.

I believe what would be the "Mickey & Minnie" brand is ridiculously popular overseas, especially in areas like Japan.

And I feel like Pokemon should be on this list.

Nickelodeon definitely got a good ROI with TMNT, that's for sure.

I’m not surprised. It’s a popular franchise overall regardless of what people argue about on forums :lol:

Even if there’s no cartoon or movie happening kids see toys and want them. If they were fans of the 2012 show seeing new figures and accessories is bound to be appealing. Plus it’s not just kids. We all know that.

Obviously not going to top Marvel or Star Wars though. Maybe the only surprise is no Transformers?

Donald Duck
 

Donald Duck is bigger than Mickey and Minnie Mouse in many countries.

Minnie happens to be especially popular in little girls' clothing, so that is probably a big part of that one. I know this because, given my size, I often end up shopping for clothes in the girls' deparrment, so I see a LOT of that stuff. Little girls love the Mouse!

As for Paw Patrol, I see a lot of merch for that franchise as well, mostly in kids' clothes and toys, though I understand it is also a popular cartoon, with several dvds of the series, as well as a few dtv movies.

Y'know who talked a lotta sh*t but never sealed the deal, was f*ckin' Mumm-Ra.

Totally lived the gimmick but kind of a sh*t worker.

Paw Patrol is huge with especially young children.

Now, "PJ Masks," I've never heard of.
EDIT: Oh, I guess I have seen those characters' faces in stores, but never gave it a second thought until now.

Another franchise I'm stunned isn't on the lists... Nick's own sacred cash cow, Spongebob Squarepants, despite him dominating the Nick programming block with reruns.

As far as Mikey & Minnie stuff goes, IF any amount of it also includes some merchandise sold in their parks then I'm really not too surprised. That's a veritable brand shopping mall right there, with multiple locations. But even none of that is included... with those parks and its history, Disney has long had a magical, bigger-than-life thing going for it anyhow, making it eternally green and "special" above much else. The Disney selection among the ornaments I stock for my company this time of year (and I guess are a tiny piece of those numbers in previous years) have been selling pretty well, as they typically do.

Very true, you would think that would be huge.

Though come to think of it, I can't say I ever recall seeing Spongebob grabbing onto that big of a handful of the merchandise market either. I mean, it's out there, but nearly in the way the TMNT and others seem to be.

It's funny, because most children's cartoons live and die upon the merchandise sales. At least, that's the line WB/Cartoon Network seemed to use as rationale for cancelling a number of DC hero cartoons in the mid-00s.

Perhaps Spongebob has brand immunity?

I was gonna ask the same thing :lol:

I dunno what PJ Masks are either.

Also, Hello Kitty is still that big?

Power Rangers
 

I'm a little bit surprised the Power Rangers aren't there, when they have been almost nonstop on television since 1993.

They would need a wider and more prolific multi-media presence, I think. I have to believe that there will be some Power Rangers movement in the near future from that generation's nostalgia boom, but I don't think the I.P. has had enough presence to warrant all of the small penny sales that allow properties to fall on a list like this. That would be small stickers on everything, school binders, pencil toppers, the I.P. appearing on a grocery aisle item. All of the small stuff that really bolsters standard "action figure" sales to put a property over the top.

An action figure line is huge, obviously. But I'd want the property that's getting printed on a Cheerio's box or on a 3-muskateers wrapper.

I haven't seen much 1990's nostalgia. I thought it would kick in around 2010 (usually 20 years later).

Compare that to 1970's nostalgia in the 1990's, with the ABBA revival. Or how about the early 2000's, when 1980's had kicked in, and you heard Alphaville and the Twisted Sister on the radio almost every day (I know it's a different time now) and we had new He-Man and TMNT cartoons.

I don't understand how everyone here is so surprised that Mickey and Minnie is the #1 brand...have you guys ever been to a store? They are literally on pretty much ANY product you could possibly think of, a much wider range of stuff than literally any other brand on this list.

Yeah that's true - there is a unique gap in the fandom across time for this stuff. Or maybe Power Rangers wasn't as strong an IP as we think, meanwhile vintage Jurassic Park toys are selling like crazy on the aftermarket. -shrugs-

I think most people are surprised that it was branded so specifically, as opposed to "Disney IP" or "Disneyanna".

2019
 

Actually, at least one official product based on the 2012–2017 Nickelodeon Cartoon was released in 2019. But I don't think it's a big deal.

http://www.tmnttoys.com/figures2012.html

For the enjoyment of all you "Never heard of Paw Patrol" folks:
https://www.yahoo.com/lifestyle/paw-...185650007.html

Hysterical!
I didn't know it was a show before this, but now I guess it's obvious it would be.

Reading the replies and parents defending the show, it seems the author of that article is an ignorant idiot.

It's called "yahoo!" for good reason!

I simply can't imagine why any parent wouldn't say "It's great!" about literally any show that keeps their little brats distracted for more than five minutes.

No, I'm sure they said it's great because it is, not because it shuts the kids up so Mommy and Daddy can go smoke joints in the garage and get some peace and quiet for a second. :lol:

Yeah, I'd say so.
My 5 year old watches the show. The parent reviews are on point.

P.J. Mask too. These are just Nick and Disney Jr shows.