Scotlands "other" national drink to go to America
 

http://www.sundaymail.co.uk/news/tm_...name_page.html

BRUNITED STATES OF AMERICA
OTHER NATIONAL DRINK HITS U.S. FOR COLA WAR
By Lesley Roberts
SCOTLAND'S other national drink is taking on Coke and Pepsi on their home turf.

Barr's Irn-Bru is being test-marketed in small-town America in a first step towards a possible conquest of the United States.

Some curious locals are falling for the fizzy drink famously "made from girders".

A reformulated version of Irn-Bru has been launched in north-east Pennsylvania, using the same quirky advertising that has won a cult following here.

Until now, the drink has only been available in specialist outlets and bought by expat Scots longing for a taste of home.

But convenience stores and college campuses are being targeted in an attempt to take Irn-Bru to the masses.

Pennsylvania-based distributors LT Verrastro have managed to find around 30 shops willing to stock the drink.

But they're hoping to expand to around 300, once word of its unique flavour gets around.

Company vice-president Leonard Verrastro said his staff have been converted to the taste.

He added: "There's real excitement about Irn-Bru in our organisation.

"We've got 150 staff working here and Irn-Bru's available to them. They seem to like it.

"I've tried it and I like it but I think it's fair to say it's an acquired taste.

"We're going to have some fun selling it."

Billboards are going up in and around the Pennsylvania mining town of Wilkes-Barre, which has a population of around 40,000.

Irn-Bru, which already has strong sales in Russia, was originally banned in the US because of additives but the secret recipe has been tweaked.

A spokeswoman for the 106-year-old Glasgow company AG Barr said: "The distribution company have bought the rights.

"They are using the same type of advertising and doing an outdoor campaign with posters."

Irn-Bru have also launched in Poland, South Africa and the United Arab Emirates.

Swany says- If you have a chance, I say try it. Its the good stuff. And for shj*ts and giggles, some random adverts.

http://youtube.com/watch?v=pdDhW9Lwepc - Granny ad.
http://youtube.com/watch?v=bVjWiT-zmvs - Christmas special (I recognise a lot of places here)
http://youtube.com/watch?v=haNhogYCE...elated&search= - "Everybody in the world loves Irn Bru"
http://youtube.com/watch?v=okIl9o2Ts...elated&search= - Baby
http://youtube.com/watch?v=t5Dny-s27Dk - Goths
http://youtube.com/watch?v=Y_f7WJUVV...elated&search= - Grandad
http://youtube.com/watch?v=HW7pn6e0N...elated&search= - "Its phenomonal"

You know what are really good? Those Irn-Bru stick sweet things.

Been ages since I had one of those. I couldnt have them after getting braces. But I dont have braces anymore. TO THE LOCAL SPAR!

...Its raining, I'll go later.

Irn Bru is addictive. I bet it will sell really well as long as they don't replace their sugar with corn syrup like all the other soft drinks in the US.

Their ads are quite... interesting.

I'm drinking Irn Bru right now. It is not just the berries, it is the entire twig and giggleberries. I always ask my mum to get me some when she goes shopping.

I would actually go as far as to say its addictive. Gets you high as a kite as well.

*looks askance at Swany*

OK then.

I think maybe something was lost in translation here. :lol:

This thread inspired me to stock up on Irn-Bru sweets. They're so good and so cheap that I got over 20 easily. Have like 5 left. I've prepared myself for the inevitable low that I'll feel after my sugar high by preparing the Jagermeister.

http://img.photobucket.com/albums/v6...08695_7606.jpg

There that is. Best Sunday night EVER!

I'd prepare myself for an impending heart attack. And/or sugar coma.

http://www.youtube.com/watch?v=nfHFWq-YIOk

If the US has any sense, they'll air this commercial

Those crazy yanks, they love their Scottish nationalism. :-?

That things is so 80s it's hilarious. I love it! Pass the Iru-Bru, please. (Seriously, I'd try the drink, sounds interesting.)

I think it supposed to be a pisstake of a certain old coca-cola advert. I love the headbutting vending machine at the end....

Here's my favourite irn bru advert: http://www.youtube.com/watch?v=haNho...elated&search=

Then there's these 'uns: http://www.youtube.com/watch?v=LkbAg...elated&search=

THis dude got quite a cult status in Scotland after this: http://www.youtube.com/watch?v=NR-YN--dA-0

And lastly, (I could go on, but i'll end it here) is the Snowman one from this xmas past....: http://www.youtube.com/watch?v=xfiqrkV_ZqI


Irn bru's top notch, its a wierd ass adictive taste that I could not begin to explain.... (Just don't go for cheapo irn bru, its like paint stripper!!)