Howdy folks!
Here's the long awaited scoop from 4Kids regarding the television ratings
for the premiere episode of TMNT:
TEENAGE MUTANT NINJA TURTLES SCORES IMPRESSIVE DEBUT NUMBERS ON FOX BOX
TENAGE MUTANT NINJA TURTLES Premiere Increases Time Period By Whopping 71.4%
TEENAGE MUTANT NINJA TURTLE Debut Combined With Strong Ratings Performances
From KIRBY, ULTIMATE MUSCLE And The Premiere of THE CRAMP TWINS Increases
FOX BOX Over Seasonal Average By 24%
New York, NY * The eagerly anticipated Saturday, February 8 debut of TEENAGE
MUTANT NINJA TURTLES has shelled out the ratings for FOX BOX, as the 4Kids
Entertainment (NYSE: KDE) Saturday morning kids network generates a powerful
3.6 rating among its targeted boys 9-14 demographic.
The TMNT 9-14 demo rating represents a whopping 71.4% increase in the
Turtle¹s 10:30AM time period over Saturday, January 25 (the most recent
Saturday in which the network had national clearance).
Across the entire 8:00AM-12Noon block, the February 8 FOX BOX broadcast
delivered a 2.6 Boys 9-14 rating * resulting in an impressive 23.8% increase
in the all-important demo over the network¹s 2.1 seasonal average.
At the same time, FOX BOX fave KIRBY: RIGHT BACK AT YA! ranked #2 against
same time period competition both for its 8:30AM and 9:00AM airings. The
Pink Powerhouse delivered the network¹s top February 8 numbers with a 4.0
for boys 9-14, a 3.7 for boys 6-11 and a 2.6 for kids 6-11.
At 10:00AM, ULTIMATE MUSCLE flexed its ratings muscles, delivering a solid
2.9 boy 9-14 rating * continuing the series¹ week to week growth.
The premiere of the much talked-about THE CRAMP TWINS also yielded an
impressive first appearance, generating a boys 9-14 rating of 2.1, placing
the outrageously wild animated offering in third place against same time
period competition.
About 4Kids Entertainment
Headquartered in New York City with international offices in London, 4Kids
Entertainment, Inc. (NYSE: KDE) is a global provider of children's
entertainment and merchandise licensing. 4Kids, through its wholly owned
subsidiaries, provides domestic and international merchandise licensing;
product development; television, film, music and home video production and
distribution; media buying and planning; and Web site development. For
further information, please visit the company's Web site at
www.4KidsEntertainment.com.
About FOX BOX:
Saturday morning kids TV has taken on a whole new shape with the September
14, 2002 launch of FOX BOX. From 4Kids Entertainment, the company
responsible for some of the biggest names in children's entertainment, FOX
BOX is the TV network home for the all-new Teenage Mutant Ninja Turtles,
Ultraman Tiga, Kirby: Right Back at Ya! , Ultimate Muscle: The Kinnikuman
Legacy, The Cramp Twins and Fighting Foodons. FOX BOX airs Saturday
mornings 8:00AM-12:00PM on Fox Network affiliates nationwide.
This press release contains forward-looking statements. Due to the fact
that the Company faces competition from toy companies, motion picture
studios and other licensing companies, and the uncertainty of public
response to the Company¹s properties, actual results or outcomes may differ
materially from any such forward looking statements.
# # #
CONTACT: SSA Public Relations
Los Angeles: Steve Syatt (818) 501-0700
New York: Mike Rudnick (212) 679-4750
