Execution vs Creativity
 

Which one do you prefer in a story

either or

really just comes comes down to what it is you are wanting

Execution - you may have the most predictable story, but if the journey there is a blast you can always look past it (take a Good vs Evil story; very predictable end - so long as the characters are memorable and the journey is unforgettable, it will be amazing)

Creativity - a lot can be said about this, but it is a very simple...as long as the world that is created through the creativity can work within their own world (with no contradiction or retcons) it can be amazing...but the one major problem with this is that it could be easy for the creator to get confused and create a contradiction without meaning to...a lot of people tend to create a "bible" for the world they create to help them decide what it is they should do