Why does David Wise lie?

[neatoman]

So I kind of have to ask, why does David Wise lie about his importance to the franchise?

It seems like he could easily just say "My writing helped the franchise become a world wide phenomenon", and that would be a great honor for him to claim. But for whatever reason, he just keeps taking credit for things that were already there in the comics or decided upon at Playmates.

The personalities of the Turtles? Maybe not as clear in the early issues of the comics but still there.
The comedy? The comics had comedy, maybe a bit raunchier and less frequent but still there.
Bebop and Rocksteady? Created for the toyline with rather vague personalities and fleshed out over time, not by Wise alone mind you.
And the less I call ******** on his creation story behind Krang and the Technodrome, the better.