Target's "The Holiday Odyssey"

[IndigoErth]

I didn't see this posted anywhere, but if so feel free to remove (or move, as I wasn't entirely sure where to put it).

https://corporate.target.com/article...g-holiday-2015

Target’s Holiday Marketing Campaign Kicks Off Magical Adventure

October 29, 2015
The holidays are a time when everyone becomes a kid again, celebrating the magic of the season and reveling in fun, food and family traditions. One of those traditions? Snuggling up for story time—and Target just opened the book on a new holiday campaign featuring a larger-than-life adventure. The Holiday Odyssey tells a season-long story with the spotlight on many of our top holiday toys and products. Complete with captivating new TV spots, in-store displays and digital experiences, it’s filled with holiday fun that’s sure to excite the kid in all of us.

Picture this: Three kids join Bullseye the dog on a holiday journey to light up a giant Christmas tree. They meet up with some memorable characters—including Minions, Ninja Turtles, Barbie and more—along the way. Guests can follow along as the tale unfolds, beginning with a free digital storybook launching Nov. 4 at Target.com/adventure. It’s narrated by actor Neil Patrick Harris, and filled with moving pictures and digital interactions for families to enjoy.

http://pressroom.target.com/news/tar...hopping-season

This year, Target will introduce The Holiday Odyssey, a season-long tale at the heart of the retailer’s holiday marketing campaign. It all starts with a digital storybook—narrated by Neil Patrick Harris, star of the stage and screen—and will come to life with moving pictures and digital interactions for families to enjoy together. Available for free at Target.com/adventure beginning Nov. 4, the story unfolds with three kids and the Target mascot, Bullseye, embarking on a holiday quest. A cast of characters from LEGO, Minions, Ninja Turtles, and more, join in on the holiday journey that conveys the wonder and inspiration of the season. Key moments from the story will be reflected in Target stores beginning Nov. 1, and via advertising, including 12 broadcast spots, beginning Nov. 4.

Last year's holiday commercial with the little girl and the animated toys was pretty cute and this looks like a fun expansion on it.

I hope the reset of TMNT show up this time. The animated Leo figure still sounds more like a Mikey in this video. lol (Not sure what character says "it's too far," but that actually sounds more like Nick Leo. Heh.)