AMC Theaters is considering to allow texting during movies

[TigerClaw]

In an interview with the AMC CEO, He's open to the idea of AMC theaters to allow texting during the movies, and it's all cause of Millennials.

Would appealing to millennials involve allowing texting or cellphone use?

Yes. When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.

At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.