Sc-fi channel no more

[Raph's Girl]

http://www.comicscontinuum.com/stori...3/16/index.htm

Building upon 16 years of programming and its most-watched year ever, SCI FI Channel is evolving into Syfy on air and on-line beginning July 7, it was announced on Monday by Dave Howe, president, SCI FI.

By changing the name to Syfy, which remains phonetically identical, the new brand "broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction." It also creates an ownable trademark.

"Imagine Greater" will become the new brand message and tagline.

"While continuing to embrace our legacy and our core audience, we needed to cultivate a distinct point of view with a name that we could own that invites more people in and reflects our broader range of programming," said Mr. Howe in making the announcement. "Syfy allows us to build on our 16 year heritage of success with a new brand built on the power that fuels our genre: the Imagination. Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand."

The new brand evolution will launch on air and on-line July 7, in tandem with the premiere of the new scripted drama, Warehouse 13, and the return of Eureka. An aggressive trade marketing campaign will kick off this spring. Scifi.com will assume the URL Syfy.com at that time.

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