Goat Head at Sony God of War 2 event in Europe

~~LogicDonny~~ · 04-30-2007, 09:54 PM

http://ps2.ign.com/articles/784/784404p1.html

Sony has come under heavy fire from UK newspaper The Mail on Sunday for having a decapitated goat as the centrepiece of a European launch party for God of War II.

Under the headline and intro "Slaughter: Horror at Sony's depraved promotion stunt with decapitated goat", the newspaper went on to lambast the company, saying the event had "sparked a major row over animal cruelty and the ethics of the computer industry".

Although the Mail on Sunday claimed that at the event in Athens, guests were invited to reach inside the goat's still-warm carcass, pulling out and eating meat they were told was the goat's intestines, Sony has since clarified exactly what happened.

A European spokesperson said: "The 'warm entrails' referred to in the invitation and in the Mail on Sunday article was actually a meat soup, made to a traditional Greek recipe and served to attendees in china bowls direct from the caterers. There was never any question of journalists being able to touch the goat, or indeed eat the soup direct from the body of the goat, as one report has alleged. The goat was returned to the butcher at the end of the event."

Sony's Official PlayStation Magazine carried a double-page feature on the event, along with photos of the goat's carcass and topless women, who were on-hand to drop grapes into the mouths of guests. 80,000 copies of the magazine - which was due to go on sale this week - have now been recalled by Sony so the offending feature can be removed.

Sony said the article had been written by a journalist that didn't attend the event and was actually based upon a press release. The article was "done on the basis of the invitation for the event which employed a degree of hyperbole in order to encourage attendance - the journalist chose to take it as fact" explained a spokesperson.

"We recognise that the use of a dead goat was in poor taste and fell below the high standards of conduct we set ourselves," admitted the Sony spokesperson while apologising to readers of OPM who may have been offended. The company is currently conducting an internal enquiry into the event.

bullet · 04-30-2007, 10:15 PM

lol...for some reason the first thought that came to mind was ozzy and that bat head. funny find

*Mecha Cow* · 05-01-2007, 10:39 AM

Quote:

We recognise that the use of a dead goat was in poor taste

Well, at least they've realised this themselves. Seriously, what the f*ck were they thinking.

**Jo Dawn** · 05-02-2007, 01:46 PM

Quote:

Originally Posted by Mecha Cow

Well, at least they've realised this themselves. Seriously, what the f*ck were they thinking.

I concur... I can't fathom their thinking there.

CudleyCowlick · 05-02-2007, 02:22 PM

For Sony to do this, definetely not chill. A corporation of their size needs to work hard to please their massive customer base and not offend anyone too much. Someone dropped the ball there. But If I had been invited to the party....

I would have thought it was pretty damn cool.

**ThirdMarioBro** · 05-02-2007, 02:37 PM

I actually saw the picture against my better judgment. It's so distasteful. I mean, who wants to look at hired models with a fat guy in a toga and a goat head. Disgusting.

*Revan* · 05-02-2007, 03:17 PM

wow cool news but when I first read the thread title I thought "goat" said "got"

for a second I thought logic was bragging

Dinny · 05-02-2007, 03:21 PM

^

Retarded idea by Sony, but I think we can all assume that that party rocked everyone like a hurricane.

~~LogicDonny~~ · 05-02-2007, 07:07 PM

Quote:

Originally Posted by Neutrino

wow cool news but when I first read the thread title I thought "goat" said "got"

for a second I thought logic was bragging

not really.. i just thought it was dumb of sony to do this.. lots of people love god of war but this goat head incident wasn't cool at all.

Dinny · 05-03-2007, 01:07 PM

Quote:

Originally Posted by LogicDonny

not really.. i just thought it was dumb of sony to do this.. lots of people love god of war but this goat head incident wasn't cool at all.

He meant he thought you were bragging because he thought it said "Got head at Sony God of War 2 Event in Europe".

04-30-2007, 09:54 PM	#1
~~LogicDonny~~ Banned Join Date: Nov 2006 Posts: 1,643	Goat Head at Sony God of War 2 event in Europe http://ps2.ign.com/articles/784/784404p1.html Sony has come under heavy fire from UK newspaper The Mail on Sunday for having a decapitated goat as the centrepiece of a European launch party for God of War II. Under the headline and intro "Slaughter: Horror at Sony's depraved promotion stunt with decapitated goat", the newspaper went on to lambast the company, saying the event had "sparked a major row over animal cruelty and the ethics of the computer industry". Although the Mail on Sunday claimed that at the event in Athens, guests were invited to reach inside the goat's still-warm carcass, pulling out and eating meat they were told was the goat's intestines, Sony has since clarified exactly what happened. A European spokesperson said: "The 'warm entrails' referred to in the invitation and in the Mail on Sunday article was actually a meat soup, made to a traditional Greek recipe and served to attendees in china bowls direct from the caterers. There was never any question of journalists being able to touch the goat, or indeed eat the soup direct from the body of the goat, as one report has alleged. The goat was returned to the butcher at the end of the event." Sony's Official PlayStation Magazine carried a double-page feature on the event, along with photos of the goat's carcass and topless women, who were on-hand to drop grapes into the mouths of guests. 80,000 copies of the magazine - which was due to go on sale this week - have now been recalled by Sony so the offending feature can be removed. Sony said the article had been written by a journalist that didn't attend the event and was actually based upon a press release. The article was "done on the basis of the invitation for the event which employed a degree of hyperbole in order to encourage attendance - the journalist chose to take it as fact" explained a spokesperson. "We recognise that the use of a dead goat was in poor taste and fell below the high standards of conduct we set ourselves," admitted the Sony spokesperson while apologising to readers of OPM who may have been offended. The company is currently conducting an internal enquiry into the event.

04-30-2007, 10:15 PM	#2
bullet Stone Warrior Join Date: Apr 2007 Location: Los Angeles Posts: 739	lol...for some reason the first thought that came to mind was ozzy and that bat head. funny find __________________ ...and that's how they defeated the thing that wouldn't leave.

05-02-2007, 02:22 PM	#5
CudleyCowlick Stone Warrior Join Date: Mar 2007 Location: Vermont, USA Posts: 721	For Sony to do this, definetely not chill. A corporation of their size needs to work hard to please their massive customer base and not offend anyone too much. Someone dropped the ball there. But If I had been invited to the party.... I would have thought it was pretty damn cool. __________________ THE DARKNESS AGE IS RETURN!

05-02-2007, 02:37 PM	#6
ThirdMarioBro Tea Time! Join Date: Feb 2003 Posts: 8,905	I actually saw the picture against my better judgment. It's so distasteful. I mean, who wants to look at hired models with a fat guy in a toga and a goat head. Disgusting. __________________

05-02-2007, 03:17 PM	#7
Revan Han Shot First Join Date: Feb 2006 Location: Paper Street Soap Company Posts: 3,687	wow cool news but when I first read the thread title I thought "goat" said "got" for a second I thought logic was bragging __________________

05-02-2007, 03:21 PM	#8
Dinny Stone Warrior Join Date: Nov 2002 Posts: 774	^ Retarded idea by Sony, but I think we can all assume that that party rocked everyone like a hurricane.

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