Has "Turtlemania" reached its height yet?

[Redrumh2o]

Do you think that in the next few years, TMNT has a chance of being more popular than it has ever been? There is a hit TV show, popular comic line, micro-series, reissues of almost everything in the future, the toy line is selling extremely well, Lego line, and countless other licensing items. Eastman is currently very involved, and a new movie on the horizon.

You also have to take into consideration the first generation fans that are still into TMNT with a lot of disposable income, and a whole new generation of TMNT fans being created. I am sure if the first gen turtle fans have kids...they will be forced onto their children.

Just curious as to what everyone thinks.

[CyberCubed]

We're very, very early into the Nick generation of TMNT. Usually a series doesn't take off in popularity until the second season.

The Nick cartoon has only been airing for 5 months for goodness sakes. Give it another year or two and then we'll see if Turtlemania has returned.

[Refractive Reflections]

If definitely has a chance since TMNT is now backed by Nickelodeon/Viacom. If the advertising and merchandising plays their cards right in appealing to BOTH kids and adults (former kids).

I noticed in Kohl's that they were deliberately selling "TMNT Retro" clothes (OT style animation) at the men's department so they seem to be doing well in covering both generations so far...and also from what you (Redrumh2o) mentioned earlier.

But CyberCubed does have a point, we usually have to wait 2-3 years from its premiere to see how fast the interest takes off. I think to truly assess if it surpasses the peak of the late 80s-early 90s, we'll have to look at it from a hindsight perspective and if it can permeate and flood back into the mainstream like it before. Right now, the Nick version and the excitement of it still seems confined/centered toward the Nick channel and kids. It will be a big sign in its popularity if adults (outside of TMNT fandom) and other media channels begin talking about it.

It'll be interesting to see how Nickelodeon tries to balance appealing to 2 generations at a time.

[CyberCubed]

The new movie also has a strong chance of influencing the publics opinion on TMNT. If the movie bombs or goes with the horrible alien origin, it could potentially alienate older fans and younger kids would be confused.

If the movie does well enough that they decide to make a sequel, Nick will likely keep the show on the air till the second movie comes out as well.

You look at how the Batman, Spiderman and X-men movies largely influenced "casuals" opinions on those franchises. People don't realize that more people will go see a single movie than watch a cartoon or read a comic. The TMNT movie has to be good.

[MrPliggins]

I think the Nick resurgance is helping cement them as a cultural icon, rather than just a one-off 80s show. As good as the 4kids show was, most people didn't even notice it. And the 2007 movie was just a blip on the radar. Nick seems to be better at marketing and general public awareness is higher now than it has been in years. The comics seem popular for the first time in a long time too. It's a good time to be a turtle fan.
I know some of you are too young to remember the rather insane "turtlemania" phase of the late 80s and early 90s, but it is nowhere near that now (and I'm glad- a little too crazy for me). I don't know if it ever will be like that again, but it seems they will stay in the public's consciousness for at least a little while.

[CyberCubed]

There aren't that many big childhood fads anymore. Certainly not on the level TMNT, Power Rangers and Pokemon were during their prime. Arguably Dragonball Z in the U.S. was the last truly big one.

[Refractive Reflections]

Originally Posted by MrPliggins

I know some of you are too young to remember the rather insane "turtlemania" phase of the late 80s and early 90s, but it is nowhere near that now (and I'm glad- a little too crazy for me). I don't know if it ever will be like that again, but it seems they will stay in the public's consciousness for at least a little while.

Oh I remember...LOL

It was a time when you could get anything TMNT from clothes, food, backpacks, underwear, school supplies, furnishings, wallpaper, stuffed animals, board games, etc. (Not just comics, TV shows, action figures, and video games). It was a merchandising free-for-all. I'm sure you could literally cover your entire house with TMNT stuff and not have to make it yourself. LOL

TMNT merchandising insanity for boys that time was nearly equivalent to the insane merchandising for girls with New Kids On The Block, except TMNT had a longer time span (5-6 years) than NKOTB (only 2 years).

[Jephael]

I hate to be a pessimist, but I get the feeling the Ninja Turtles are never going to be as big as they were when we were kids, mainly because people nowadays have such short attention spans. We can only keep ourselves interested in something for just so long.

[ToTheNines]

Originally Posted by Jephael

I hate to be a pessimist, but I get the feeling the Ninja Turtles are never going to be as big as they were when we were kids, mainly because people nowadays have such short attention spans. We can only keep ourselves interested in something for just so long.

Not just that, but kids are "growing up" faster.

The average 8 year old nowadays has a cell phone, a facebook account and plays Call of Duty.

That being said, the show is pretty popular with kids. If this movie doesn't totally blow in 2014, we'll see a big surge in TMNT popularity.

[dkram230]

Originally Posted by CyberCubed

There aren't that many big childhood fads anymore. Certainly not on the level TMNT, Power Rangers and Pokemon were during their prime. Arguably Dragonball Z in the U.S. was the last truly big one.

IMO, Spongebob was the last huge childhood fad. Nearly 14 years in and everywhere I turn there still seems to be something Spongebob. That being said, Spongebob mania is nowhere near what it was 7 or 8 years ago when it was probably at its peak. But the craze and the merchandise seems to refuse to die! That being said, SB never seemed to heavily penetrate the action figure market. A market that while nowhere near as relevant as 20-30 years ago, seems to have been conquered by TMNT in just 5 short months!

[FoxZerro]

Originally Posted by dkram230

IMO, Spongebob was the last huge childhood fad. Nearly 14 years in and everywhere I turn there still seems to be something Spongebob. That being said, Spongebob mania is nowhere near what it was 7 or 8 years ago when it was probably at its peak. But the craze and the merchandise seems to refuse to die! That being said, SB never seemed to heavily penetrate the action figure market. A market that while nowhere near as relevant as 20-30 years ago, seems to have been conquered by TMNT in just 5 short months!

Yes the fact that the biggest selling toy of this past Christmas season was Ninja Turtles is a huge testament to the franchise. I'm sure a lot of it was fueled by nostalgic parents, but I don't think over night Turtles became the
hottest Christmas toy.

I had strangers asking me about the toys when I would go out shopping and which one they thought their kid's would like best. I went to the store the day the series premiered and every family I saw had a kid buying a TMNT figure. I was in Toys R Us three weeks before Christmas and saw the deluge of parents in the aisle trying to find figures. It was quite a sight and something I won't soon forget. I think if they can maintain that level of popularity then things will be alright, even with the short attention span of the current generation

[Zulithe]

I think this gen will be the most popular since the OT. Its popularity will peak in season 2 or 3, but if the live action film turns out to be GOOD it could extend its influence significantly, just like the early 90s turtle movies helped give the property a boost.

[Donatello19]

I don't think it will ever be like it was back in the day, but i could see it becoming a huge fad like Angry Birds currently is. It's certainly more popular than the 2k3 series. Anyway, pretty much what everyone else said about the movie doing good or not. Like someone else mentioned, kids think it's cool nowadays to act older/try to grow up faster and whatever. They'll regret it when they're older So yes, I do think TMNT will become a huge success again, but i don't think it will ever be as good as it was.

[Candy Kappa]

if there's a new TMNT band, then maybe theres a chance we'll get a Turtlemania II electric bugaloo.

[Lulu]

I agree with many of the responses about kids having short attention spans. Not only that, but there are so many other franchises to be into.

The 80s was a special time that I will always treasure, anyway I don't think I'd like to see TMNT blow up that big again.

[Donatello19]

Originally Posted by Lulu

I agree with many of the responses about kids having short attention spans. Not only that, but there are so many other franchises to be into.

The 80s was a special time that I will always treasure, anyway I don't think I'd like to see TMNT blow up that big again.

The thing is, kids don't really get into franchises too much, and if they do, they will get out of it quickly because they think it's cool to act older than they really are.

[Original TMNT Cartoon Fan]

Turtlemania = Absolute peak years (1989-1994)

Then came some down periods after it, but the early 2000's saw TMNT re-appearing in popularity. Not Turtlemania again, but rather becoming well-established in popular culture.

[pannoni1]

Originally Posted by Candy Kappa

if there's a new TMNT band, then maybe theres a chance we'll get a Turtlemania II electric bugaloo.

We have a long way to go to get to anything like Coming Out Of Their Shells, which was like no other kids' fad of the past where a comic book/cartoon went that far. But its definitely passing 4kids already, though I'm worried about the movie given the mishaps of 2012 with the leaked script. Nick is doing a good job promoting the property in this age of media convergence (Mobile/TV/Basic Web), and the momentum is currently in the right direction. I sure hope we do get a video game since they are just as important as movies nowadays when released, particularly with this new generation of video games starting to unfold. Its biggest competition will pretty much be itself, since other classic franchises such as Power Rangers and Pokemon basically are coasting off of their original fans, and newer fads such as Angry Birds are sort of at the level California Raisins were back in the day.

[oldmanwinters]

Originally Posted by Swedenfan 1982

Turtlemania = Absolute peak years (1989-1994)

Then came some down periods after it, but the early 2000's saw TMNT re-appearing in popularity. Not Turtlemania again, but rather becoming well-established in popular culture.

I actually think "Turtlemania" started to wane about a year after Secret of the Ooze went to theatres. By that point, everybody owned the VHS tape of the first two films (watched them repeatedly, I'm sure), and was being bombarded with TMNT merchandise and commercials almost 24/7. By the time the TMNT 3 previews even started to air, most people just weren't as into the franchise as they once were.

[Coola Yagami]

Originally Posted by oldmanwinters

I actually think "Turtlemania" started to wane about a year after Secret of the Ooze went to theatres. By that point, everybody owned the VHS tape of the first two films (watched them repeatedly, I'm sure), and was being bombarded with TMNT merchandise and commercials almost 24/7. By the time the TMNT 3 previews even started to air, most people just weren't as into the franchise as they once were.

Actually I remembered when I first saw the commercials for TMNT III I was like 'whoa... really?'. It just came out way too late into the TMNT lifeline. If it was released a year after Secret of the Ooze (in 1992 and not 1993... I think 92 was still a good year for the TMNT due to the new CBS eps and Turtles in Time and such) and with better costumes and such, it would have done way better. TMNT III was just released too little too late.

As for Turtlemania... yeah... I doubt it will ever surpass how it went down in the 80's. And I'm afraid this new movie will be as lame as TMNT and will either go unnoticed by the non-TMNT fans or mess things up all over again.