Box Office Gross Domestic/Global

*ranger_scout* · 08-09-2014, 11:24 AM

Paramount was wise to move the release date from June 6 to August 8. Had the movie opened in June, it really would have lost family audiences to both Maleficent and How to Train Your Dragon 2. The end of summer was lacking family-friendly releases and it was the perfect time to release it. They also realized that back in 2009 it worked to open G.I. Joe: Rise of the Cobra a little over a month later than Transformers: Revenge of the Fallen. So, it made sense to release two of their major film releases a month apart again.

08-09-2014, 11:24 AM	#13
ranger_scout Foot Elite Join Date: May 2014 Location: Texas Posts: 3,770	Paramount was wise to move the release date from June 6 to August 8. Had the movie opened in June, it really would have lost family audiences to both *Maleficent* and *How to Train Your Dragon 2. The end of summer was lacking family-friendly releases and it was the perfect time to release it. They also realized that back in 2009 it worked to open G.I. Joe: Rise of the Cobra* a little over a month later than *Transformers: Revenge of the Fallen*. So, it made sense to release two of their major film releases a month apart again.