Quote:
Originally Posted by TMNTInsighter
They can't do that. Nickelodeon put up $60 million to buy the product from Laird so that they, Paramount, their bosses at Viacom etc. could pick up on its latest success. They've had the TMNT franchise for over 5 years now so they can't afford to be lazy with it.
Again: $60 million! I know that with all the delays & lack of promotion among other things that Nick began to lose interest in the series before long, Paramount failed to make it big at the box office, IDW's success with the TMNT varies by who you ask; but they've spent too much money here to just sit back and eat it! I expect them to do something and, quite frankly, they have to.
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They've probably already recouped their investment from merch sales alone. $60 million isn't that much for an IP like TMNT.