"Black Widow" solo MCU movie

[ranger_scout]

Today, the National Theater Owners have publicly blasted Disney for the hybrid theatrical and Premier Access release. They said that release strategy clearly attributed to the film's steep drop in its second weekend at the box-office.

Despite assertions that this pandemic-era improvised release strategy was a success for Disney and the simultaneous release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie’s life. The many questions raised by Disney’s limited release of streaming data opening weekend are being rapidly answered by Black Widow’s disappointing and anomalous performance. The most important answer is that simultaneous release is a pandemic-era artifact that should be left to history with the pandemic itself.

One can assume the family-oriented Disney+ household is larger. How much? How much password sharing is there among Disney+ subscribers? Combined with the lost theatrical revenue and forgone traditional PVOD revenue, the answer to these questions will show that simultaneous release costs Disney money in revenue per viewer over the life of the film. Pristine digital copies became available within minutes of release on Disney+. Black Widow was the most torrented movie for the week ending July 12. Piracy no doubt further affected Black Widow’s performance, and will affect its future performance in international markets where it has yet to open. This was also the case for all simultaneous releases (Wonder Woman 1984, Godzilla vs Kong, Cruella, Mortal Kombat). This did not happen for F9 or A Quiet Place Part II. How much money did everyone lose to simultaneous release piracy? The many questions raised by Disney’s limited release of streaming data opening weekend are being rapidly answered by Black Widow’s disappointing and anomalous performance. The most important answer is that simultaneous release is a pandemic-era artifact that should be left to history with the pandemic itself.

https://deadline.com/2021/07/black-w...st-1234795420/