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Actually, no one is bound to the Comics Code Authority any more. Been that way for years, decades even. Marvel and DC restrain themselves because they are not only more business like, but are each owned by larger entities. Warner-Bros. (DC) and Disney (Marvel) like money, a whole helluva lot, so they pull things back a little to ensure the books of their respective properties can reach a broader demographic ensuring larger sales. That, and they don't want to insult anyone, well not too often. Hence why even though there's plenty of violence, blood, and even gore, there's no swearing/cursing or nudity in the big 2. And no more smoking or drinking.
When I said Image is creator oriented and all about creator owned, what that means is that Image doesn't ask or demand changes are made to someone's work. At Image creators have the final say on everything about their books. From the paper stock the books are printed on to the content on the paper. The only time an editor works on an Image books is when a creator asks for one. And even then they don't have to listen to the editor. They really believe and abide by the creators being the owners of their original work.
That is more or less the exact opposite of the way things are done at Marvel and DC. And not many, if any other, of the Indies operate that freely. You can pick up nearly any current Image title and not be disappointed. Image recognizes good talent and really pulls it in with being so open.
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