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I'm not going to entirely disagree with that except to say, again, that if they hadn't first added the colors and then "watered-down" the rest of it, there would BE no brand. There'd just be a few issues of a B&W indie comic that only a handful of people would even remember.
Would that be better? I kind of don't think so. I really don't like how SOME of the TMNT is so heavily slanted towards kids, but I understand it, and at least it IS a brand, and a franchise, and as such, fans have options to choose from. I maintain None of that would be possible if they hadn't started with the necessary, marketing-related step of having each Turtle wear a different color. People can dismiss the real-world, cynical, money-related reasons for it all they want, but those reasons are still Valid reasons. There would have been No Toys if they all wore red. No toys, no cartoons, and no movies, and to me, there's No Question if that's true.
Whatever it symbolizes, it's a small price to pay in the Big Picture. No matter what one prefers, here's an Uncomfortable Truth: Not ONE person posting on this board would be here if they hadn't color-coded the TMNT, because there's no chance they'd have ever been exposed to TMNT in the first place. That book would have been swept in the dustbin of history next to Hepcats and Brat Pack, two other critically-acclaimed independent books that nonetheless nobody's ever read or heard of. That's life.
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