Quote:
Originally Posted by Candy Kappa
The Revoltech figures and SH Figuarts are in a different price point and are imports. NECA being American based, have their stuff at regular stores like TRU and their figures costs under $60. Playmates are threaten by their superiority of making quality figures.
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I seriously doubt that Playmates is "threatened by NECA's superiority". They're simply avoiding brand confusion and giving the customer other choices through traditional means. It's old-school retail, folks. Playmates has never catered to the serious collector's market and likely never will. They're doing what they feel is necessary to protect their brand and its profits. If kids see other, more expensive figures that they want more than the Playmates toys, they will either have their parents buy them or leave empty-handed. Neither of these scenarios are positive for Playmates.