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Old 03-12-2019, 04:42 PM   #581
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Might be a good idea to bring this up. Remember how Batman vs Superman was a huge hit but the second week drop was 70%, with the first monday drop being 55%?

Well Captain Marvel has a first Monday drop of 71%. Don't get me wrong Batman vs Superman was still a big hit and Captain Marvel has already made a profit, it's just that the latter made half it's domestic box office in one weekend. It's kind of like if Infinity War or Black Panther is a bonfire, then BVS is a fireworks show. It's not exactly a dissappointment but it is a rather quick success that might not be as desired.

If Captain Marvel follows in BVS footsteps, then it could risk a 90% second weekend drop (though I consider that a worst case scenario, 90% would be cartoonishly bad).
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Old 03-12-2019, 04:46 PM   #582
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Nah.

People forget how large the built-in audience for MCU films really is. It'll keep racking up the numbers, no sweat.
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Old 03-12-2019, 04:50 PM   #583
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Monday drops are pretty meaningless.
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Old 03-12-2019, 11:03 PM   #584
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Spring break also starts this week in a lot of places, so numbers for the week may still be decent.
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Old 03-13-2019, 11:22 AM   #585
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Quote:
Originally Posted by neatoman View Post
Might be a good idea to bring this up. Remember how Batman vs Superman was a huge hit but the second week drop was 70%, with the first monday drop being 55%?

Well Captain Marvel has a first Monday drop of 71%. Don't get me wrong Batman vs Superman was still a big hit and Captain Marvel has already made a profit, it's just that the latter made half it's domestic box office in one weekend. It's kind of like if Infinity War or Black Panther is a bonfire, then BVS is a fireworks show. It's not exactly a dissappointment but it is a rather quick success that might not be as desired.

If Captain Marvel follows in BVS footsteps, then it could risk a 90% second weekend drop (though I consider that a worst case scenario, 90% would be cartoonishly bad).

That doesn't mean anything. The movie still made back it's budget ( marketing incl. ), and will keep springing onward.

Besides, there have been similar drops in the month of March. It could still earn over a billion dollars.
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Old 03-13-2019, 11:45 AM   #586
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That doesn't mean anything. The movie still made back it's budget ( marketing incl. )
*peeks at B.O.* At the moment it looks like it has just now broke even.
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Old 03-13-2019, 11:54 AM   #587
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*peeks at B.O.* At the moment it looks like it has just now broke even.

How did you analyze its break-even point?
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Old 03-13-2019, 12:01 PM   #588
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How did you analyze its break-even point?
152 million production budget. At least 100 million marketing budget. That's 252 million that's needed to be made up.

179 domestic off of weekend #1, that's about 120 million profit after the theaters' cut, give or take (probably less). It made 325 million overseas, so the studio only gets 25% of that... that's 81 million.

That's a profit of 201 million against a cost of 252. But guaranteed the 2nd weekend and onward will be gangbusters, at this rate.
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Old 03-13-2019, 02:08 PM   #589
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Has anyone heard the "Fury theory"?

Spoiler:
In Captain Marvel he tells Captain Marvel something unique to him. He says he never eats diagonally cut toast.

Apparently he ate diagonally cut toast in Age of Ultron. Thus maybe is a Skrull.
He in fact does NOT eat diagonal toast. He picks up a rectangle.
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Old 03-13-2019, 02:13 PM   #590
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Quote:
Originally Posted by Andrew NDB View Post
152 million production budget. At least 100 million marketing budget. That's 252 million that's needed to be made up.

179 domestic off of weekend #1, that's about 120 million profit after the theaters' cut, give or take (probably less). It made 325 million overseas, so the studio only gets 25% of that... that's 81 million.

That's a profit of 201 million against a cost of 252. But guaranteed the 2nd weekend and onward will be gangbusters, at this rate.

I hope it is.
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Old 03-13-2019, 03:05 PM   #591
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He in fact does NOT eat diagonal toast. He picks up a rectangle.
Yeah, but he cuts it diagonally. Why not just cut it in half straight down then?
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Old 03-13-2019, 04:18 PM   #592
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"Captain Marvel takes a jab at sexist True Lies movie."

https://slate.com/culture/2019/03/ca...s-cameron.html

I didn't even realize that was a jab. Maybe it was.
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Old 03-13-2019, 05:58 PM   #593
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*peeks at B.O.* At the moment it looks like it has just now broke even.
Has it though? I always thought a movie is supposed to bring in at least 2.5x it's budget in the domestic office, but if that fails, then 3.5x international to break even.
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Old 03-13-2019, 06:03 PM   #594
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Has it though? I always thought a movie is supposed to bring in at least 2.5x it's budget in the domestic office, but if that fails, then 3.5x international to break even.
I was wrong. By this weekend for sure.

Alita deserved this kind of box office 400% more.

Last edited by Andrew NDB; 03-13-2019 at 06:12 PM.
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Old 03-13-2019, 06:49 PM   #595
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Old 03-13-2019, 06:52 PM   #596
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I saw that. Brings up a good point... Nick Fury had a far more legitimate character arc in the movie than Carol Danvers did.
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Old 03-13-2019, 07:13 PM   #597
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"Captain Marvel takes a jab at sexist True Lies movie."

https://slate.com/culture/2019/03/ca...s-cameron.html

I didn't even realize that was a jab. Maybe it was.
Everything is a jab and a statement (if you squint hard enough).
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Old 03-13-2019, 10:56 PM   #598
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Originally Posted by Andrew NDB View Post
152 million production budget. At least 100 million marketing budget. That's 252 million that's needed to be made up.

179 domestic off of weekend #1, that's about 120 million profit after the theaters' cut, give or take (probably less). It made 325 million overseas, so the studio only gets 25% of that... that's 81 million.

That's a profit of 201 million against a cost of 252. But guaranteed the 2nd weekend and onward will be gangbusters, at this rate.
Deadline is claiming that it needs $750M to break even.

https://deadline.com/2019/03/captain...rd-1202574950/
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Old 03-14-2019, 06:20 AM   #599
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I agree with you Andrew NDB, Alita deserves this kind of box office 400%.
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Old 03-14-2019, 08:00 AM   #600
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I saw that. Brings up a good point... Nick Fury had a far more legitimate character arc in the movie than Carol Danvers did.
And how sad is that?
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