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Originally Posted by Superman \S/
That's a pretty shoddy reason amongst others for the idea of BND, but that's not all that terribly surprising. Under Joseph's reign as Editor-in-Chief, Spider-Man has experienced some very unsatisfying storylines come about. OMD being one, BND being another, and the previously mentioned Sins Past being yet another (just off the top of my head). Thankfully for him, he can always fall back on the Ultimate line being created under his tenure. Otherwise, he would appear pretty inept when it comes to handling Spider-Man in my estimation.
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He also paved the way for Marvel Knights (which was ANOTHER fresh continuity that he never used, despite there being LESS reason to retell origin stories because the MK line's purpose was to tell iconic stories)
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I think most fans will still take the reg 616 universe over the ultimate line anyday.
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All the more ludicrous for them to prefer a continuity that has had it's chronology, beleivability, and mature characterisation of half it's superhero roster deliberatly tossed out of the window just to make money. That's what I call "rewarding stupidity".
They won't budge from 616 because Marvel itself doesnt want to jettison the 616 continuity. If they just bit the bullet and actually tried it, fans would gradually accept the changes. It's not as if the Ultimate line wasnt an initial success..indeed, at the height of it's popularity it was defining Marvel's modern mythology more than anything in 616 was doing at the time.
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That's exactly what would make reading such a strip bittersweet in my estimation. To read something that feels more like Spider-Man than what is currently being presented in the marvel comics (since it's very apparent that comparisons are going to be made), and to know all-too-well in the back of your mind that it will never be acknowledged in the continuity.
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It's the other way around for me. It's Marvel's current "continuity" that will never be properly acknowledged or accepted and that's why the sales are in the toilet.