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05-03-2012, 01:46 PM
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#2561 | |
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Hench Mutant
 
Join Date: Mar 2012
Location: The East warehouse over at Lairdman island.
Posts: 367
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Viacom pins hopes on turtle power By Tim Bradshaw ©Rex Viacom is hoping that the Teenage Mutant Ninja Turtles will swing to the rescue of flagging ratings at its Nickelodeon network, even as the media group denied that digital platforms such as Netflix and other on-demand channels were cannibalising traditional viewing. An improvement in the US advertising market and greater “affiliate” fees from cable operators and digital distributors helped the owner of Paramount, MTV and Comedy Central to overshoot analysts’ forecasts with 56 per cent growth in net income to $588m for the second quarter. Analysts have been puzzled by a dramatic decline in viewing figures at Nickelodeon, where as many as a quarter of viewers have deserted long-running shows such as Spongebob Squarepants. Tom Dooley, chief operating officer, said that a “strengthening in the overall tone of the ad marketplace” was helping to offset “rating deficiencies” and dismissed some analysts’ suggestions that on-demand viewing was to blame for the network’s decline. “Netflix is present in less than a quarter of TV households,” he said. “I can tell you that the time spent on Nick content on Netflix is approximately 2 per cent of the time spend on our Nickelodeon [cable] channel… We are getting nice revenues through these [subscription video on demand] deals.” This data, based on streaming data from Netflix itself, suggested on-demand had “minimal impact” on ratings weakness, which had more to do with “measurement issues” and the strength of competitive channels. Figures released yesterday by Nielsen, which tracks US TV-watching habits, supported that view, showing that 98 per cent of American viewing occurs on the traditional TV set, with only modest increases in “timeshifted” or recorded TV, internet or mobile video. To tackle the ratings problem, Nickelodeon is investing in developing more original content for the important autumn season, including a revival of the 1980s franchise Teenage Mutant Ninja Turtles, about which Mr Dooley said the company was “particularly excited”. Philippe Dauman, Viacom chief executive, added: “In this age of time shifting and on-demand viewing across platforms, the value of fresh and original content is greater than ever.” He said Viacom was upping investments in social networking applied to TV content and tablet viewing, which a Viacom study suggested had surpassed laptops as the “preferred second screen”. Revenue growth from affiliates of 17 per cent was ahead of many analysts’ expectations, thanks to digital revenues, with the phasing of unnamed “product availability” likely to mean a dip in the current quarter compared to last year, with a return to double-digit growth in the September quarter. At Paramount, the re-release of Titanic in 3D has generated more than $300m in box office takings, with new Katy Perry and GI Joe movies set for release later this year. Shares in Viacom were 3.5 per cent higher at $42.12 in mid-morning trading in New York.
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Shellebrating 25+ Years of TMNT History [Infographic]  All of Raphael's Badassery in One Video  Spoiler:
Last edited by shezcrafti; 05-03-2012 at 01:52 PM. |
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05-03-2012, 01:59 PM
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#2562 |
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Col. Stinkmeaner
Join Date: Mar 2007
Posts: 19,288
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Cool, thank you.
In other news, I just saw this on twitter... “I'm warning you Can Face, I've got a black belt in black eyes!” – Michelangelo -- TMNT Master (@TMNTMaster) I don't remember Mikey ever saying that. Think it's dialogue from the new show? |
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05-03-2012, 02:01 PM
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#2563 | |
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Hench Mutant
Join Date: Mar 2012
Location: The East warehouse over at Lairdman island.
Posts: 367
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Quote:
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Shellebrating 25+ Years of TMNT History [Infographic] All of Raphael's Badassery in One Video Spoiler:
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05-03-2012, 02:13 PM
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幸 - 愛 - 思う
Join Date: Jun 2009
Location: St. Louis
Posts: 2,824
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Quote:
-ms
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05-03-2012, 03:03 PM
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The Catalina Wine Mixer
Join Date: Jan 2012
Posts: 1,865
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Quote:
 Just saw this on TMNT Master's tumblr. Last edited by Drose18; 05-03-2012 at 03:17 PM. |
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05-03-2012, 03:21 PM
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#2566 |
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Col. Stinkmeaner
Join Date: Mar 2007
Posts: 19,288
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Go away. Please.
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05-03-2012, 03:37 PM
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#2567 |
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The Little Nerdy Teacher
Join Date: Oct 2011
Location: At my desk reading comics and writing lesson plans
Posts: 2,292
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Glad to hear Nick is finally trying to pick up its game. And what better way to do that than with TMNT!
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05-03-2012, 03:38 PM
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Space Cowboy
Join Date: Dec 2011
Location: Speed Force
Posts: 7,043
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Quote:
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05-03-2012, 03:46 PM
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#2569 | |
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Col. Stinkmeaner
Join Date: Mar 2007
Posts: 19,288
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Quote:
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05-03-2012, 04:00 PM
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Leo-holic
Join Date: Sep 2007
Location: Indiana
Posts: 16,912
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Wow. Awesome news. And, yeah, I think we're all a bit jealous that London is getting the preview first. But I'm sure they'll have something at SDCC which is two months away.
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"A warrior who never fails, never learns."-The Ancient One. "Embrace your inner a**holiness."-Mr. Anderson. |
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05-03-2012, 04:26 PM
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The Little Nerdy Teacher
Join Date: Oct 2011
Location: At my desk reading comics and writing lesson plans
Posts: 2,292
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Quote:
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05-03-2012, 04:56 PM
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Wacky Action
Join Date: Jun 2003
Location: on Earth
Posts: 12,784
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I thought all ninja belts were black...
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Live and let live... or go to hell.
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05-03-2012, 05:02 PM
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The Catalina Wine Mixer
Join Date: Jan 2012
Posts: 1,865
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Quote:
 HAHA
Last edited by Drose18; 05-03-2012 at 05:16 PM. |
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05-03-2012, 05:22 PM
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Something from the Past
Join Date: Nov 2007
Location: New York
Posts: 3,256
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Why is London getting the first preview? Kinda lame. |
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05-03-2012, 05:29 PM
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Space Cowboy
Join Date: Dec 2011
Location: Speed Force
Posts: 7,043
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Totally agree with ya, Mike. Total bummer.
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05-03-2012, 05:32 PM
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The Catalina Wine Mixer
Join Date: Jan 2012
Posts: 1,865
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I know right?
 If its made in America, AMERICA should get it first!!! 
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05-04-2012, 05:21 AM
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Overlord
Join Date: Oct 2003
Location: Britain, DINO THUNDER...POWER UP!
Posts: 22,454
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Patriotic cheeseball.
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05-04-2012, 07:36 AM
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#2578 |
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The Little Nerdy Teacher
Join Date: Oct 2011
Location: At my desk reading comics and writing lesson plans
Posts: 2,292
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As long as we get the preview shortly after I'll be happy.
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05-04-2012, 08:17 AM
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#2579 |
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Leo-holic
Join Date: Sep 2007
Location: Indiana
Posts: 16,912
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We probably will at SDCC. My guess is that they're going to try and get international audiences in on this as well as America. After all, it is going to be a global franchise, so it makes sense that a country other than the U.S. will be seeing this first.
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"A warrior who never fails, never learns."-The Ancient One. "Embrace your inner a**holiness."-Mr. Anderson. |
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05-04-2012, 11:56 AM
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#2580 |
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40 Years of TMNT
Join Date: Mar 2009
Location: Shell-Ri-La
Posts: 26,945
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How did you guess that? Certainly not due to the event in London.
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