Now You Face ... Marketing

[zodiac brave]

Originally Posted by Galactus

These are just crude line drawings and the turtles poses seem to be conveniently designs to obscure their abundance of accessories as well as show them with more standard faces. You don't really get anything from this.

i definitely agree that they seem to be trying to kinda obscure how weird the new designs look. but i also think they've chosen to do it in a way that (and your mileage may vary on whether its good or bad) is consistent with the type of imagery that has been coming out so far.

the ampersand pic, the color swatch pic and now a kind of graffiti/art/banksy wanna be style series of posters. seems like they're going a little more abstract as opposed to outright action, in your face imagery.

philosophically, if they're banking on a lot of people coming to see this sheerly outta nostalgia, then i think this is genius. it NOT being outright pics and examples of EXACTLY what we'll see in the flick may work better at attracting the general masses because they wont see the new stuff and automatically hate it, like so many tend to do. after transformers, im sure the producers kind of expect that to happen from the hard cores to the casuals. people seem to not like change AT ALL.

honestly, i've gotten used to the new designs. i still think shredder is way too busy, but so crazy it works, and based on the action figure, splinter looks awkward with his hair bun and i really think mikey's face is ridiculous, but the other turtles look fine.