Sinking ratings, is nostalgia not working?

[ABrown]

Originally Posted by Andrew NDB

But even peeking at a recent show like "Sam and Cat" on Nick, that managed to stay afloat well above 3 million its whole run. Why would kids be more apt to not watch TMNT on TV but watch something like Sam and Cat on TV instead?

Well Sam And Cat wasn't exactly for the same target audience. Nick's TMNT is targeted towards 5-10 year old boys. Whereas S&C's target audience was preteen/teenage boys AND girls. Also, new episodes of S&C aired in prime time, while the new TMNT episodes air on Sunday mornings.