Sinking ratings, is nostalgia not working?

[Andrew NDB]

Originally Posted by shredder orokusaki

Exaxtly. The people who watch shows on tv are a minority compared to those who watch online. The money that Nickelodeon is making from episodes s sales on Itunes and the sales of toys is what is keeping the slow alive. And since both the sales of episodes and toys are very very high we have nothing to worry about.

iTunes? While I'm sure that accounts for a smidgen of the totality of their profits, that's pretty far from say, Agents of SHIELD or something. Little kids (you know, like the actual TARGET audience who account for 98.5% of the people watching TMNT on Nickelodeon beyond the 2000 active fans on this board who are just watching a thing because it has the name "TMNT" in it) are simply not watching TMNT on their mommy and daddy's iPhone or iPad at cost. No little kids of lower to middle class, to be sure. Are 95% of the adults like you and I probably pirating or watching the Nick show in means other than ones legal and clear? Sure, probably... but two sh*ts in a bucket matter about that, as we are the weird adults watching children's cartoon who account for ridiculously less % than apparently a lot of folks around this forum seem to think.

The toys? Absolutely. That's paramount. Always has been.